The Role of Religious Media in Advertising for Interfaith Harmony in Gwaram LGA, Jigawa State
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Chapter One: Introduction
1.1 Background of the Study
Religious media, which includes radio, television, and print media, plays a significant role in shaping public attitudes and behaviors, especially in a multi-faith society like Nigeria. Gwaram LGA in Jigawa State is home to diverse religious communities, and interfaith harmony is crucial for social cohesion and peace. Advertising through religious media channels can be a powerful tool for promoting understanding and tolerance between different religious groups. According to Ibrahim and Okafor (2024), religious media can use advertising to highlight shared values, encourage dialogue, and reduce misconceptions. This study explores the role of religious media in advertising for interfaith harmony in Gwaram LGA, examining the strategies used and their impact on fostering peaceful coexistence.
1.2 Statement of the Problem
Religious tensions and misunderstandings between different faith communities persist in many parts of Nigeria, including Gwaram LGA. While religious media has been used for various purposes, its role in promoting interfaith harmony through advertising remains under-explored. This study seeks to evaluate the effectiveness of religious media advertising in fostering interfaith harmony in Gwaram LGA, identifying the strategies that can help build mutual understanding and reduce religious conflict.
1.3 Objectives of the Study
1. To assess the role of religious media in promoting interfaith harmony in Gwaram LGA, Jigawa State.
2. To evaluate the effectiveness of advertising in religious media for fostering interfaith dialogue and understanding in Gwaram LGA.
3. To identify the advertising strategies used by religious media in promoting interfaith harmony in Gwaram LGA.
1.4 Research Questions
1. How does religious media advertising contribute to interfaith harmony in Gwaram LGA, Jigawa State?
2. What impact does advertising in religious media have on interfaith dialogue and understanding in Gwaram LGA?
3. What advertising strategies are most effective in promoting interfaith harmony through religious media in Gwaram LGA?
1.5 Research Hypothesis
1. Advertising in religious media significantly promotes interfaith harmony in Gwaram LGA.
2. Religious media advertising that focuses on shared religious values is more effective in fostering interfaith dialogue and understanding in Gwaram LGA.
3. Advertising campaigns in religious media contribute to a reduction in religious tensions and conflicts in Gwaram LGA.
1.6 Significance of the Study
This study will provide insights into how religious media can be used as a tool for promoting interfaith harmony, offering valuable information for religious leaders, media practitioners, and policymakers. The findings will contribute to peace-building efforts and social cohesion in Nigeria.
1.7 Scope and Limitations of the Study
The study focuses on the role of religious media in advertising for interfaith harmony in Gwaram LGA, Jigawa State. It does not extend to other regions or forms of interfaith dialogue.
1.8 Operational Definition of Terms
1. Religious Media: Media channels, including radio, television, and print, that are affiliated with or focus on religious content.
2. Interfaith Harmony: The peaceful coexistence and mutual respect between different religious communities.
3. Advertising Strategies: Techniques and methods used to promote messages or behaviors through various media channels.
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